Sunday, June 21, 2009

The challenges of on-line marketing

Yesterday afternoon we stopped in the antique store (the Eclectic Mixx in Lakewood, Ohio). The owner and his partner were there and I mentioned that I spent a good part of the morning working on my blogs and getting myself on Twitter.

They hate Twitter.

Now, don't get me wrong. If you think it's worthless, that's cool. I personally want to give it a try.

But they just opened the store and they are trying to get the word out about the store. Perhaps they don't realize that "viral marketing" (despite the fact that it's a very old term) is still alive and well.

My blog is only a week or so old, and I have 4 followers. OK...not a lot I know. Some people have dozens.

But it's a start. And if it leads to one sale for me or for someone following me (or someone I'm following) then it was all worth it. Because that's how the virus spreads!!!

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