What's flat rate?
In the days of catalog shopping (who remembers getting one from Speigel or Montgomery Ward?) flat rate shipping was the only way to go.
Buying $1 to $50 in merchandise? That will cost you $5 to ship. $50 to a $100? That'll be $9 for shipping, please.
Flat rate holds a lot of promise for sellers because you can get buyers to buy tons of your stuff but not get reamed on shipping. So your sales could be fantastic...but you may have to eat a bit of the postage.
You therefore have to be careful with this.
Use it only if the following is true: your profit margin on a multi-item order is great enough that you can eat the additional postage and still profit enough for you to justify using flat rate shipping. If you can't sleep at night knowing you lost money with flat-rate shipping, this model isn't for you.
But for some people (especially those in the small electronics or jewelry business) it's a godsend.
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