what this blog is all about...

Do you sell stuff on-line? Interested in it? Well, this blog might be for you. Don't expect lots of news stories or other stuff you can easily get. I want to give you the ugly side...the practical, the-stuff-they-don't-warn-you-about side of on-line retailing for the small seller.

I've been selling on-line for about 9 years. And I'm happy to share some of my experience and knowledge with anyone who has the patience to trudge their way through my random ramblings!

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Wednesday, June 17, 2009

One big Ecrater plus...free google feed...usually

I have a few items listed on ecrater under my funkybydesign id. Not a lot, just a few items to test the waters.

The biggest thing about ecrater is that they are free/free/free. As in:
  • no fees to join
  • no fees to list
  • no fees if you sell something.

You get a free domain (mine's funkybydesign.ecrater.com). You get a little bit of customization for your own "storefront", but it will still look like everyone else's there...except perhaps for your logo if you upload one.

One powerful tool they have is an automatic upload of your products to google. Google has pretty much become the place to find products. And they know it. That's why they usually have their shopping results at the top, that's why they have so much invested in ad research. That's why their search engine just plain rocks!

But there's a catch...actually more like do's and don'ts. I don't have an exhaustive list, but here are a couple of items I've read about that you may want to avoid.

  • Skip the "all caps" product titles. Some people have had their products not included in google's search just because they capitalize all the words in the title.
  • Don't include "free shipping" as part of the title or description. If you want it in your desc., put it WAY at the end.
  • Include as many importatnt descriptive words as possible in the title. Size? Color? Make? Model? Yep...good stuff. L@@K? NICE? NEW? fuggetaboutit.

If I come across any more little gems, I'll be sure to try to remember to remind myself that I have a blog. Then maybe I'll remember to list them here.
Posted by Rich D.
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